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joshuarg007/state-of-small-business-websites-2026

The State of Small Business Websites 2026: Core Web Vitals and Technical SEO Dataset (n=292) This dataset accompanies the study by Axion Deep Digital measuring Core Web Vitals and technical SEO health across small business websites, audited with the DeepAudit AI engine (real-browser Lighthouse plus rule-based checks) rather than raw-HTML parsing. Sample: 292 small business domains. Core Web Vitals and Lighthouse statistics are computed over the 191 sites that returned valid… See the full description on the dataset page: https://huggingface.co/datasets/joshuarg007/state-of-small-business-websites-2026.

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The State of Small Business Websites 2026: Core Web Vitals and Technical SEO Dataset (n=292)

This dataset accompanies the study by Axion Deep Digital measuring Core Web Vitals and technical SEO health across small business websites, audited with the DeepAudit AI engine (real-browser Lighthouse plus rule-based checks) rather than raw-HTML parsing.

Sample: 292 small business domains. Core Web Vitals and Lighthouse statistics are computed over the 191 sites that returned valid mobile Lighthouse data. Desktop metrics are reported where valid.

Headline findings:

  • —96.9% of sites fail at least one Core Web Vital on mobile (only 3.1% pass all three)
  • —100% fail the axe-core Link Labels accessibility check
  • —86.4% have mobile LCP worse than 4.0s (poor); 72.4% have mobile FCP worse than 3.0s

Descriptive; no causal claims. Anonymized at row level (domains removed).

Columns (41)

  • —Identity: site_id (anonymized), state
  • —Scores: overall_score, overall_grade
  • —Mobile Lighthouse: mobile_lh_valid, mobile_performance, mobile_seo, mobile_accessibility, mobile_best_practices
  • —Mobile Core Web Vitals: mobile_lcp_seconds, mobile_fcp_seconds, mobile_cls, their poor/needs-improvement/good buckets (*_bucket), and mobile_cwv_all_three
  • —Desktop Lighthouse: desktop_lh_valid, desktop_performance, desktop_seo, desktop_accessibility, desktop_best_practices, desktop_lcp_seconds, desktop_fcp_seconds
  • —Authority: open_pagerank
  • —Individual checks (pass/fail): check_link_labels, check_focus_indicators, check_form_labels, check_html_validation, check_h1_tag, check_json_ld, check_sitemap_xml, check_hsts, check_primary_keyword
  • —Per-category totals: a11y, structured_data, security, technical each with _checks_total and _checks_failed

Links and citation

  • —Full report and charts: https://www.axiondeepdigital.com/research/state-of-small-business-websites-2026
  • —Archived on Zenodo (DOI): https://doi.org/10.5281/zenodo.21312250
  • —Working paper (SSRN): https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6719299
  • —License: CC BY 4.0

Author: Joshua R. Gutierrez (ORCID 0009-0008-2595-9484), Axion Deep Digital.