farosio/brand-structured-data-reference

Brand Structured Data Reference v1.0

This reference maps common public brand facts to structured data concepts that can help people, search engines, and AI systems understand a brand more clearly.

It is intended for independent brands, small businesses, founder-led companies, service providers, local businesses, and early-stage products that need a clearer public identity online.

This is not a ranking guide and it does not guarantee search visibility, rich results, AI recommendations, indexing, or commercial outcomes. It is a practical field map for publishing clearer and more consistent brand information.

Files

• —brand_structured_data_reference_v1.tsv — the main field reference.

DOI

Zenodo record: https://zenodo.org/records/20402778 Version DOI: https://doi.org/10.5281/zenodo.20402778 All-versions DOI: https://doi.org/10.5281/zenodo.20402777

Columns

• —section — the broad area of brand identity.
• —field — the brand fact or signal.
• —plain_language_question — a founder-friendly way to ask for the information.
• —schema_org_type — the closest Schema.org type or concept.
• —schema_org_property — the closest Schema.org property where applicable.
• —priority — suggested priority for early brand visibility work.
• —recommended_status — whether the field is core, recommended, contextual, or conditional.
• —why_it_matters — why the field can help public understanding.
• —example_value — a simple illustrative value.
• —notes — caution or implementation notes.

Suggested Use

Use this reference to plan a public brand profile, website schema markup, entity SEO work, crawler-readable brand pages, or internal brand data collection.

For a small brand, the first priority is usually to publish the core identity fields clearly and consistently:

• —Brand name
• —Official website
• —Short description
• —Logo
• —Founder or owner where appropriate
• —Location or area served
• —Official social links
• —Main products or services
• —Public credibility references

Version

Version: 1.0.0 Date: 2026-05-26 Author: Nitin Kumar Gupta, Farosio

Citation

Gupta, N. K. (2026). Brand Structured Data Reference v1.0 (1.0.0) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.20402778

License

This reference is released under the Creative Commons Attribution 4.0 International License.