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crawlora-net/tiktok-engagement-index

TikTok Engagement Index — engagement rate by niche An open dataset of TikTok engagement rates across 13 content niches, measured from 4,509 public videos (each with 10,000+ views) in 2026. Headline: Education content engages hardest (16.5% mean engagement rate); Tech trails at 5.9% — nearly 3× lower. The median video across all niches sits at 10.6%. Engagement rate = (likes + comments + shares + saves) / views, computed per video. 📊 Interactive study & chart:… See the full description on the dataset page: https://huggingface.co/datasets/crawlora-net/tiktok-engagement-index.

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TikTok Engagement Index — engagement rate by niche

An open dataset of TikTok engagement rates across 13 content niches, measured from 4,509 public videos (each with 10,000+ views) in 2026.

Headline: Education content engages hardest (16.5% mean engagement rate); Tech trails at 5.9% — nearly 3× lower. The median video across all niches sits at 10.6%.

Engagement rate = (likes + comments + shares + saves) / views, computed per video.

📊 Interactive study & chart: [https://crawlora.net/tiktok-engagement-index](https://crawlora.net/tiktok-engagement-index?utm_source=huggingface&utm_medium=referral&utm_campaign=tiktok-engagement-index)

Ranking (mean engagement rate by niche)

Rank	Niche	Videos (n)	Mean ER	Median ER
1	Education	314	16.5%	16.5%
2	Motivation	368	15.5%	15.5%
3	Comedy	327	13.7%	13.4%
4	Travel	374	13.5%	12.8%
5	Pets	398	13.3%	11.8%
6	Relationships	344	13.2%	12.9%
7	Fashion	377	12.7%	12.0%
8	Beauty	386	10.6%	9.4%
9	Fitness	335	9.8%	8.9%
10	Finance	319	9.7%	8.3%
11	Gaming	306	9.1%	8.1%
12	Food	351	8.3%	7.2%
13	Tech	310	5.9%	4.5%

Files

—`data/videos.jsonl` — one JSON row per video (4,509 rows).
—`data/niche-summary.csv` — per-niche aggregates (13 rows).

`videos.jsonl` schema

Field	Type	Description
`niche`	string	Content niche
`keyword`	string	Search keyword the video was sampled under
`video_id`	string	TikTok video id
`author`	string	Creator handle
`followers`	number	Creator follower count at capture
`views`	number	Play count
`likes`	number	Like (digg) count
`comments`	number	Comment count
`shares`	number	Share count
`saves`	number	Save (collect) count
`engagement_rate`	number	(likes + comments + shares + saves) / views
`created_at`	string	Video publish time (ISO 8601)

Methodology

For each niche we sampled TikTok videos via the Crawlora TikTok API (three search keywords per niche), kept those with ≥10,000 views, deduplicated each video to count once, and computed the engagement rate per video. The per-niche figures are the mean and median of those rates. Snapshot: 2026-06-20.

Caveats. This is a sample of videos that already perform (search-surfaced, 10k+ views) — read it as a benchmark for content that gets traction, not a random slice of all of TikTok. Because saves count toward engagement, save-heavy niches (education, motivation) rank higher than a likes-only metric would.

License

Creative Commons Attribution 4.0 International (CC BY 4.0). Free to use, including commercially, with attribution:

TikTok Engagement Index by Crawlora — https://crawlora.net/tiktok-engagement-index

How it was built

Every number here came from Crawlora's TikTok endpoints (video search + stats). Pull the same data yourself, or explore the interactive study: [https://crawlora.net/tiktok-engagement-index](https://crawlora.net/tiktok-engagement-index?utm_source=huggingface&utm_medium=referral&utm_campaign=tiktok-engagement-index)