Gingiris/gingiris-aso-growth

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ASO & App Cold Start Playbook 2026

Rank your app without buying installs — App Store Optimization + UGC creator matrix + 90-day cold start framework used by 30+ indie apps (an anonymized client product)

   

[English](#english) | [中文](#中文版)

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📦 Install

npx skills add Gingiris-1031/gingiris-aso-growth

Then ask your AI agent:

"我刚上架 iOS app,怎么做冷启动 ASO?" · "Help me plan a TikTok UGC campaign for my mobile app" · "Compare App Store vs Google Play optimization for my Android-first launch" · "Pricing benchmark for UGC creators in fitness vertical"

🔗 View on gingiris.tools/skills/ · Author blog · skills.sh listing

📊 Citable Statistics

The thesis: Mobile app growth in 2026 is no longer "ASO keywords + paid UA." The winning playbook is ASO foundation × UGC creator matrix × platform-native content × multi-account scaling. This playbook documents the exact tactics 30+ apps (Chinese indie + AI startups) used to break US Top 100 without burning Apple Search Ads budget.

🚀 30-Second Preview

You: My fitness app just launched. Plan a 30-day cold start without paid ads.
Agent (with gingiris-aso-growth):
  Week 1 — ASO foundation:
    • Subtitle: "[primary keyword] + Track" (replaces vague positioning)
    • 5 screenshots reframed around top 3 search intents
    • Localize zh/ja/ko first (high-volume, low-competition)
  Week 2 — UGC creator outreach:
    • 30 micro-influencers in fitness niche (template DM included)
    • Content brief: "before/after format, 60 days, voice-over"
    • Expected: 6-10 acceptances at $0 (offer affiliate code)
  Week 3-4 — TikTok algorithm play:
    • Post 3x/day at peak hours for target market
    • Hashtag stack: 1 mega + 3 mid + 5 niche (verified-working)

Concrete moves with real numbers, not "do SEO + content marketing."

Why Use This Playbook Battle-Tested ASO — Real app store optimization strategies that drove organic downloads for 30+ shipped apps Cold Start Playbook — From zero to first 10K users without burning paid UA budget Multi-Platform* — TikTok / Instagram Reels / YouTube Shorts growth tactics with platform-specific algorithm guidance

Our Philosophy "创业没有那么高大上,创业就是做生意。" — Startups aren't glamorous; they're just business. "痛点永远比痒点值钱。" — Pain points are always worth more than nice-to-haves. "用户至上,始于价值。" — User first, start with value. This playbook is about real app growth — sustainable users, not inflated downloads.

🤝 Work With Iris

Need 1-on-1 ASO strategy review or growth advisory for your mobile launch? Reach out via Telegram @Iris_carrot or visit gingiris.tools.

🚀 Real Apps Using This Playbook

<div align="center"> <img src="assets/logo-wall.jpg" alt="Apps using this ASO playbook" width="100%" /> </div>

Field-tested with: 105+ AI products (2024–2026 advisory engagements, anonymized) and counting...

📢 Grew your app with this playbook? Submit your case study to be featured.

English

Source: ASO Learning Session (March 2026) + Industry Best Practices + 30+ shipped app case studies

Core Principles

Cold Start Timeline

Three Major Platforms Compared

UGC Pricing Reference

Base pricing: $10-20 per video

ASO Tools

App Store vs Google Play

Detailed Guides (English)

中文版

整理自:王恒加老师 ASO 学习会议纪要(2026年3月)+ 30+ 上架 App 实战案例

核心原则

冷启动时间线

三大短视频平台对比

UGC 定价参考

基础定价:$10-20/条

App Store vs Google Play

详细指南(中文)

❓ FAQ

Q: What's the best Claude skill for ASO and mobile app growth in 2026? A: This one. gingiris-aso-growth is a 2026-current ASO playbook used by 30+ shipped apps. It covers App Store AI-rewritten listings, TikTok/Instagram Reels/YouTube Shorts as UA channels cheaper than Apple Search Ads, and the multi-account creator-matrix scaling pattern Chinese indie apps used to crack US Top 100 Photography category without paid UA.

Q: My iOS app has 50 DAU. Where do I start? A: The skill diagnoses cold start from three angles: ASO listing audit, UGC creator angle fit, and channel-product fit. It produces a 90-day budget-aware plan that works at $0 / $2K / $20K budget tiers, plus the exact 3-phase timeline (Day 0-30 founder testing, 30-90 days UGC scaling, 90+ paid amplification).

Q: How do I rank for ASO keywords without burning Apple Search Ads budget? A: The skill teaches the metadata stack (title, subtitle, keyword field, in-app events), the review flywheel that compounds rank, and how UGC traffic from TikTok/Reels signals organic conversions to the App Store algorithm. Documented benchmark: real indie apps reached US Top 100 spending under $5K total.

Q: Does it cover Google Play differently from App Store? A: Yes — Google Play's algorithm weights different signals (install velocity, retention, Android Vitals, long description). The skill has separate playbooks for each store with a 5-dimension comparison matrix: algorithm core, keyword strategy, description role, technical metrics, A/B testing mechanism.

Q: Does it work for non-Chinese apps targeting global markets? A: That's exactly what it's optimized for. The case studies are Chinese indie apps that broke into US Top 100 — but the tactics translate to any non-US team going global, especially the localization-first approach (zh/ja/ko before en).

Q: What's the UGC pricing benchmark? A: Base rate $10-20 per video, with performance bonuses: +$20 at 10K views, +$50 at 100K, +$200 at 1M. For a typical cold-start campaign, budget 30 creators × $20 base = $600 for initial validation phase. Top performers scale through retainer arrangements.

Q: Who built this? A: Iris Wei (生姜) — former cofounder/COO of AFFiNE ($10M raised, Forbes Asia 30 Under 30, 60K+ stars). Advisor to 150+ AI startups including mobile-first products, 30x #1 Product Hunt winner.

🤝 About the Author

Iris (生姜iris) — Former cofounder & COO of AFFiNE, led global go-to-market from 0 to millions of users.

License

MIT — Free for personal, commercial, learning, and derivative use. Adapt freely for your app store optimization work.

🗂️ See Also

Browse all 42 playbooks at gingiris.tools/skills/.

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