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bernadlein/marketing-campaign-effectivenessv2

sourceHugging Facemitupdated 1y agoView on Hugging Face

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App README

A clean, ready-to-deploy Streamlit app to analyze multi-channel marketing performance.

Features

—Upload or use bundled dataset (data/marketing_campaign_effectiveness.csv)
—Filters: Channel, Date range, search by Campaign_ID
—KPIs: ROI %, CTR %, Conversion Rate %, Cost/Conversion, Spend, Revenue
—Charts: ROI % by Channel, Cost/Conv by Channel, Revenue vs Spend (time series)
—Export: Download filtered table as CSV

Run locally

bash

pip install -r requirements.txt
streamlit run app.py

Data columns (expected)

Campaign_ID, Channel, Start_Date, End_Date, Impressions, Clicks, Conversions, Spend_USD, Revenue_USD