DecodeMarketing/IcAt-Results-Viewer

DECODE IcAT Results Viewer

Generate interactive HTML viewers from IcAT (Iconic Asset Test) Excel results + stimulus images.

Usage

1. 1.Upload your IcAT results Excel file (MAT Branding + BPS sheet)
2. 2.Optionally upload a ZIP of stimulus images (PNG/JPG)
3. 3.Enter project details (optional)
4. 4.Click Generate and download the standalone HTML file

Output

A standalone HTML file with:

• —Card grid with BPS badges, brand tags, zone-colored borders
• —Brand attribution mini bars on each card
• —BPS spectrum view (toggle from grid)
• —Block summary bars and brand stats
• —Sidebar filters (brand, block, zone) + search + sort
• —Click-to-profile panel with brand attribution bar chart