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12023 annual bonus2The Executive Directors, with the exception of Stella David, were eligible to participate in the annual bonus for 2023. Robert Hoskin and 3Jette Nygaard-Andersen were eligible to participate on a time pro-rated basis. 4The annual bonus framework for 2023 was based on performance against four key metrics for Entain: underlying Group operating profit, 5pre US joint venture (60%), NGR, including the US joint venture (20%), safer betting and gaming (15%) and customer (5%). At the start of 6the year the Committee set stretching goals for these metrics, was satisfied that these represented challenging but realistic targets, and 7that significant outperformance would be required to achieve a maximum payout.8The targets set for the financial and customer metrics, the performance achieved against all metrics, and the resulting payout are set out 9in the table below.10Metric Weighting Threshold Target Stretch Actual11Payout as a % of 12maximum for 13each metric14Payout as a % of 15maximum bonus 16opportunity17Underlying Group operating 18profit 60% £705m £723m £759m £642m 0% 0%19NGR 20% £5,613m £5,787m £5,961m £5,409m 0% 0%20Safer betting and gaming 15% See below 100% 15.0%21Customer (Net Promoter Score) 5% 0 2 3 3.6 100% 5.0%22Total as a % of maximum opportunity 20.0%23The safer betting and gaming metric comprised two equally weighted parts of 7.5% each (15% in total). 24In summary:25 UK market – based on the usage of our active account management tools amongst risk-assessed online customers and the 26implementation of ARC™ into our UK Retail business. Through our ARC™ platform, we are able to monitor and categorise player 27behaviour and interact with the customer to effectively influence behaviour, thereby providing a more positive and safer experience.28 Markets outside the UK – further deployment of ARC™’s advanced models and technologies tailored to each country’s regulatory 29requirements, culture and maturity, giving an opportunity to offer the same targeted interactions and overall experiences to a large 30number of our players around the globe.31In addition, a minimum level of completion of safer betting and gaming and other relevant training modules had to be achieved by our 32colleagues globally. 33EPIC Risk Management, the leading gambling harm minimisation consultancy, independently reviewed the work carried out and provided 34advice to the Sustainability & Compliance Committee which has enabled it to make the recommendation to the Committee that the 35stretch level of performance has been achieved and so a payout in full for this metric was appropriate. More detail on our approach to 36player protection can be found on pages 44 and 45.37The customer metric (representing 5% of the total bonus) was based on the achievement of a Net Promoter Score (“NPS”) target across 38our core brands. A three-month rolling average NPS at December 2023 of 3.6 was achieved which exceeded the stretch target, resulting 39in maximum payout for this metric.40In line with the provisions of the UK Corporate Governance Code, the Committee carefully considered whether the proposed outcome 41could be justified in the context of Entain’s overall performance. In doing so, it considered: 42 Business performance during 2023, including progress against financial, operational and strategic targets; 43 The quality of underlying earnings and whether any significant one-off factors influenced the results; 44 Our risk and reputational performance; 45 The individual performance of the Executive Directors; and46 Entain’s share price performance and the experience of our shareholders over the year.47The Committee noted the Group’s operational and financial progress during the year, as set out in the 2023 Group performance highlights 48in the Committee Chair’s letter on page 114. 49Taking all the above factors into account, the Committee considered that the outcome under the annual bonus was justifiable and a fair 50reflection of overall Entain performance during the year, and therefore concluded no further discretionary adjustments were necessary.51Entain plc Annual Report 2023 131521 Overview 8 Strategic report 88 Governance 140 Financial statements53Directors’ Remuneration 54Report